BALDOR SUPPORTME PRIVACY POLICY

Last Updated: 21 October 2005

The BaldorMotion.com (SupportMe) web site is a service of Baldor Electric Company (“Baldor”). At Baldor, we value your privacy. We have implemented this Privacy Statement to explain to you how we use and protect information that we may gather from you by means of the BaldorMotion.com web site.

WHAT INFORMATION IS COLLECTED?

Information you give us. We receive and store all information you enter on our web site or give us in any other way. This information includes information you give us at registration such as your first name, your last name, your postal address including zip code and country, your e-mail address, and your telephone number. We collect this information from you for the purpose of enhancing your user experience on our site, to improve the content of our web site, products and services, to alert you to our products, and to share special offers, product announcements and updated information, and other new services from Baldor. We may use your telephone number to authenticate you after you have registered.

Automatic Information. We receive and store certain types of information whenever you interact with us. This includes software "cookies". Cookies are small chunks of data created by a web server and stored on your computer. They provide a means for web sites that you visit to keep track of your online patterns and preferences. Among other things, cookies help us identify returning users, and they help us customize our service to a user’s needs. By understanding which areas of the site a user visits, cookies allow us to present information, products and specials that are of personal interest. In addition to cookies, for each visitor to BaldorMotion.com (SupportMe), our web server automatically recognizes the visitor's domain name and IP address (where possible). An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, web servers can identify your computer by its IP address. We collect IP addresses and related information for the purposes of system administration, to assess the traffic to our site and to maintain and improve our site.

HOW IS THE INFORMATION COLLECTED SHARED?
We are not in the business of selling the information we collect to others. We share personal information only as described in this Privacy Statement and with our affiliates that either are subject to this Privacy Statement or follow practices at least as protective as those described in this Privacy Statement. Aggregate information (without personally identifiable information) may be used for internal business purposes, marketing purposes or shared with third parties for our business purposes.

With Agents and Contractors. We may engage other companies and individuals to perform certain functions on our behalf. This includes, by way of example, businesses that sell our products. They may have access to personal information needed to perform their functions, but may not use it for other purposes.

Business Transfers. We might sell or buy subsidiaries, or business units. In such transactions, personal information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Statement. Also, in the unlikely event that assets of Baldor related to the BaldorMotion.com web site are sold, personal information may be one of the transferred assets.

For Baldor’s Protection and for the Protection of Others. We may disclose personal information about you or your use of the BaldorMotion.com site if we have a good faith belief that such action is necessary to (a) conform to legal requirements or comply with legal process, (b) protect and defend the rights or property of Baldor or its affiliated companies, (c) enforce the Terms of Use, and/or (d) act to protect the interests of our users or others.

With Your Consent. Additionally, we have the right to transfer your personal information if we give you notice that such information might be transferred to a third party, and you do not choose not to have such information transferred in the manner specified in such notice.

IS THE INFORMATION COLLECTED SECURE?
We will take appropriate steps that we believe are reasonable to protect the security of the personal information you share with us. It is important for you to protect against unauthorized access to your user account including your password and to your computer. Accordingly, be sure to sign off when finished using a shared computer.

CAN I ACCESS THE INFORMATION COLLECTED?
We will provide you with the means to ensure that your personal information is correct and current. You may review, update and/or delete this information at any time when you log in to our site with your user name and password.

DO I HAVE ANY CHOICES REGARDING THE INFORMATION COLLECTED?
You can choose not to provide personal information. However, you will not be permitted to access the site.

CHANGES TO THIS PRIVACY STATEMENT
We reserve the right to revise this Privacy Statement at anytime. When we do, we will also revise the "last updated" date at the top of this Privacy Statement. You are responsible for regularly reviewing the current Privacy Statement. The most current version of the Privacy Statement can be reviewed by clicking on the "Privacy Statement" hypertext link located at the bottom of our web pages. Your continued use of the BaldorMotion.com Site after we post any revisions constitutes your agreement to any such revisions. If any such revisions are unacceptable to you, do not access the BaldorMotion.com site.

CONTACT INFORMATION
We welcome your comments regarding this Privacy Statement. Please contact us by e-mail. If you have questions or concerns regarding this Privacy Statement, please e-mail us at supportme@baldor.com.